Long Tail authro Chris A. in SL
blockbuster. Our economy and culture is shifting from mass markets to millions
of niches. The rise of distribution
methods with unlimited capacity or “infinite shelf space”, of which the
Internet is the foremost (but not only) example, have made it finally possible
to offer consumers an incredible variety of products and other goods that were
previously suppressed by the economic and physical limits of traditional retail
and broadcast.
familiar fast-falling demand curve in economics—we’ve usually looked just at
the high part of the curve on the left, where the hits are. But the tail of smaller-sellers is incredibly
long, and when you can offer everything all those niche product can add up to a
market that rivals the “head”.
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