lørdag, oktober 21, 2006

Long Tail authro Chris A. in SL

CA: The Long Tail describes the world beyond the
blockbuster. Our economy and culture is shifting from mass markets to millions
of niches. The rise of distribution
methods with unlimited capacity or “infinite shelf space”, of which the
Internet is the foremost (but not only) example, have made it finally possible
to offer consumers an incredible variety of products and other goods that were
previously suppressed by the economic and physical limits of traditional retail
and broadcast.



The Long Tail refers specifically to the “long tail” of the
familiar fast-falling demand curve in economics—we’ve usually looked just at
the high part of the curve on the left, where the hits are. But the tail of smaller-sellers is incredibly
long, and when you can offer everything all those niche product can add up to a
market that rivals the “head”.





Phew... now on to the fun stuff.  Ask away...!  Sp far Chris Anderson who was doing a presentation in SecondLIfe. So many new ideas starting up and taking shape - this term i'm begining to catch up on the 3D world opportunities. I should report more from my own testing of the virtual landscape, it is indeed more fun and engaging than I had expected.